Are You A Worker or an Entrepreneur

Here is a great post from Josh Spaulding about what the difference is between a worker and an entrepreneur. You can see the original post by going to his blog here.

In November of 2004, while serving in the U.S. Army in Germany, I created my first website. It was a tourist info site on Germany. For the next three years I worked to get that site ranked in the SE’s and I also worked on many other sites and ventures with the ultimate goal of making a living online. That was a good thing, nothing wrong with that…I see it as working your way up… you just have to do it, but for all of those years it was a JOB. Although I knew there was huge potential online, I never thought of myself as a business person, so I kept my expectations low, to the level that as long as I can eventually pay my bills with it, it’s a success.

Fortunately after a few years working part time online while serving in the military I did finally get my IM income to the point to where I could pay my bills with it, barely. But as time went on I started to realize more and more than although I’ve never thought of myself as a Entrepreneur or business person, I was exactly that! That was my “tipping point.”

There should come a time in every IM’ers online ventures when they hit that same tipping point and start to see the bigger picture…the bigger opportunity that is the infant Internet… yes, it’s still very much an infant!

But the question for those who haven’t reached that point yet is, do you want to keep working a JOB or do you want to become an entrepreneur? If you just want to pay the bills, you might as well just get a job. At least then you have more stability… that’s how I see it anyway. But I don’t think that is what any IMer wants.

So how do you go from an Internet Marketing worker to an Internet Marketing Entrepreneur?

The first step is to learn the basics of the business… learn SEO, email marketing etc. You don’t have to be making loads of money in each, you just need to know the techniques and their markets… just learn the basics. That is the “work” we all have to endure before we get to our tipping point. The next thing is to decide whether you WANT that tipping point or not. I’m guessing you want it!

One thing I learned about life while in the Army is that almost everything that is challenging, whether mentally or physically, can be accomplished if you truly set your mind to it. So if you don’t believe you are an entrepreneur, or at least have the potential to become an entrepreneur, then you will never become an entrepreneur because you will not possess the mental confidence required to become one.

So what’s the difference anyway?

To me, the primary difference is in what you devote your time and resources to. If you’re constantly working to write and publish articles to get your site(s) ranked in google… creating sites to earn a little adsense income… etc. etc. then you probably have a worker mindset. If you’re constantly coming up with new ideas for software, applications etc. and you’re looking to outsource everything you possibly can… also thinking about automation (so one project doesn’t tie you down, but brings in residual income,) then you’re on the entrepreneurial track.

This all seems like fairly basic stuff, but I’m writing about this today because as I watch conversations and updates on facebook, twitter, blogs etc. I see 9 out of 10 Internet Marketers (if not more) who are completely focused on working for a living and very few who are focused on becoming true Entrepreneurial business people.

Of course it is nearly impossible to filter out all of those who are still in that required learning phase, but just by evaluating the overall mindset, I believe there are more IMers who are looking for a JOB than there are who are looking for a solid business opportunity.

Google Panda Update - Top 15 Most Important Things To Know

Here is a great article I found by Alex Wayo on the new Google Panda Update that just recently came out. It explains some good practices to follow in order to keep Google happy with your websites. I hope you enjoy it as much as I did.

21After Google released it's Panda update I saw a lot of horror stories of how people were losing all of their rankings and traffic. Spammy links do not work like they once did.

After Google released it's Panda update I saw a lot of horror stories of how people were losing all of their rankings and traffic. Spammy links do not work like they once did.

New filters are in place and certain SEO methods have become obsolete. Only marketers who can learn how to adapt and change will survive in this game. Posting articles on EzineArticles is not going to get your rankings like it used to.

The fact is you've got to "feed" the Google machine what it wants if you want to keep in the SEO rankings. Love 'em or hate 'em, right now, Google controls search – there is no denying that – and if you want to be in the game, you gotta play by their rules.

And in this issue I would like to share with you the most important issues to this particular algorithm change – the most relevant factors I've seen in the past couple months.

It just so happens, however, that the goal of this Panda update was to improve quality and so if you follow these suggestions the likely outcome is that you'll have a better site for your users in the process and that, after all, is what Google is really after anyway.

Of course, the list below is far from being complete but I just tried to emphasize some really important points that matter most.

1. Is Your Content Unique?

Have you been posting spun content on your site for filler? If so, please stop now. In fact, stop yesterday. If you only have a small amount of it you should schedule that content to be re-written.

Don't delete those pages, you want to maintain larger sites for more presence and authority. So if at all possible I recommend rewriting the content and keeping the page rather than deleting it.

However, if you have a lot of content here, you may want to consider another tactic and that is making sure all of the duplicate stuff is in a separate silo. By that I mean that it is all grouped together on a sub-domain or specific category or directory structure. Ideally, however, you want to rid your site of duplicate content.

2. Size Matters… How big is your... CONTENT?

Keep in mind that content is the bamboo the Google Panda just loves to eat. You want to give it what it wants.

Do you have large 1000+ word rich content posts? If not, you should. We routinely make 2000+ and even 3000+ word posts and we find them to be very effective landing pages.

Large posts that have various sub-sections (keyword themed sub-sections with H2 and H3 tags) and loads of content are simply great for your site. It doesn't mean that you have to make all of your content that way – in fact you shouldn't because you want a natural mix.

But having large posts is one of the secrets of an authority site. Before you go and respond with dozens of authority site examples that don't have large content posts, yes, I know there are hundreds of them. But the goal here is to get authority as quickly as possible and large blocks of rich, quality unique and well written content can really help you along in that quest.

Then, of course, there are the other big advantages of large articles – they tend to get more natural links and they certainly get more long tail organic keyword traffic. The fact is that size matters and the more content you have on that page the more keywords Google can find you for and the more relevant your page appears to be to the topic.

3. Does Your Content All Look The Same?

In other words, if your site is a blog and you purchase blog posts, for example, to maintain the site they are probably all written at 250 or 300 words or something like that. It is not natural to have all of your content fit into one nice size like that and creates a footprint that is easily detected. So, make sure that you mix it up.

As mentioned above, throw in some big posts but you can also throw in some quick and short announcements or news posts as well.

The real key here is natural and varied.

4. What is the Content Footprint of Your Site?

This is another way of asking how many pages you have in the Google Index – this is often a strong indicator of authority and you want to evaluate your site in that regard. Remember that when you evaluate your site, do so relative to (a) your niche and (b) your competition.

So, for example, let's say you start with your sitemap.xml file and determine that you have 73 pages. Then you check to see how many of them are indexed and you come up with 59.

FYI, yes, you can do this via a simple site:domain.com in Google as well, but I don't really like that number because it tends to be skewed (high) since it takes into account things like Tags and such.

Now, how does that compare to the top 10 sites in your niche for the keyword that you are targeting? Do they have 113 pages, or do they have 10,000? This is just one factor of competitive analysis so I'm not suggesting it is in any way conclusive, but it is something you should consider in your niche and keyword select (along with a dozen or more factors).

5. How Much and How Frequently Are You Posting Content?

As you should know by now, the Panda wants to feed, so keep that bamboo coming! Google loves content – fresh content and quality content. So when you assess your site and its content footprint, earnestly spend some time considering what type of content needs you have and map out a game plan for addressing them.

If you need to get a 100 posts added to your site to increase your footprint, then transform that into a budget and a timeline. Can you do it in 1 month? In three months? What is realistic – pick that and map out a plan, set your publication frequency and get rolling.

6. What Does the "above the fold" View of Your Site Look Like?

This is something that has picked up significance in Google in past months and this recent Panda update. This item kind of goes hand in hand with the next one about how much advertising you have on the site, but it really is all about the user experience.

Now, just in case you're not familiar with the phrase "above the fold", let me take a minute to explain. It dates back to newspapers. An article that was above the fold was an article that was above the middle of the page fold mark where a person would see it as soon as they looked at the front page (or, more precisely, the top half of the front page).

In online terms, above the fold is a bit different because the page height is not fixed like a newspaper, so it does not mean the top half of the page, but rather it means the portion of the page that is visible when the browser is maximized to full screen resolution. So, it's a bit of a mess because what is above the fold for you on a 15” screen running in 1024 x 768 mode is not the same is what is above the fold on a 24” screen running in 1920 x 1080 mode. But you get the idea.

Now what Google wants to see is that your site has a lot of textual and relevant content to the topic searched on above the fold. Let me show you an example to clarify. Based on how bad this is you would think I spent 20 minutes looking for it, but in reality it was the first search I did and the third result on the page. It's a perfect example of terrible design and one that Google Panda is likely all over.

The only content that is above the fold at all is four small lines of text on the left in the Table of Contents for the post. Now, here is the second page down:

Honestly, it's not a lot better, but at least it has some content. So, in this example the site design has absolutely no content above the fold and even on the second page it's buried on the bottom half of the page.

What I recommend is checking your site in 1024 x 768 resolution and seeing what is showing up above the fold. Here are a few items you might want to consider changing:

• Shorten up the vertical height of your site header. Many times it is excessively thick and is pushing the content too far down the page unnecessarily. Often times just some minor site redesigns can tweak this pretty easily.
• Re-Evaluate ad placement. This can be more complex, but still, if you haven't got real content on 50% or more of your above the fold real estate then you need to make some changes.
• Look at the vertical spacing. Sometimes just due to CSS and such, there is too much white space above the Title, for example. Or too much blank space below the menu.
• Can you move anything out of your header? Perhaps you have all of those social media buttons up there, or a search box, or a banner ad – whatever it is, look to simplify.
• Look for any other thing that is pushing your content down on the page and consider revising it.

While you're hoping to find easy stuff, sometimes a more major site redesign is in order. You need to have your primary content on at least 50% of the above the fold real estate. If you think about it, it really makes sense from a user experience standpoint and you can probably understand Google's perspective on this one. You will likely have a better overall user experience by going through this experience.

7. Ratio of Information to Advertising on the Page

This is very similar to the above item, only this relates not to the content on your page but rather the advertising. It's not uncommon to have a banner image and big blocks of Adsense on your site, but you've got to be careful about their placement and just how much vital real estate that they are using.

Let's pull up this screenshot from above again only this time let's focus on the ads above the fold.

8. Hide Your Affiliate Links

Google doesn't like to see a site full of affiliate links as it makes them suspicious of whether or not you're a spammer. So you need to cloak your affiliate links so that they don't appear so much like affiliate links. This also can help your affiliate sales conversions as well as customers generally don't like to see them either.

So a link that might look like this:

http://merchant.com/cell-phone/?affid=1234

Ends up looking like this instead:

http://www.mydomain.com/cell-phone

Now, both of those links will take you to the same location, but the former is ugly and just screams "affiliate marketer" while the second doesn't.

9. Make Sure to "NoFollow" Outbound Paid Links

This is something that Google has always been on the lookout for and something that you should have heard of or seen by now, but you should still double check it.

The theory behind this is pretty simple. They don't want you selling Page Rank and a DoFollow link passes Page Rank. I'm not so sure how much of that is really even important nowadays with PageRank Sculpting getting much less attention than it used to, but still it's a Google requirement that shouldn't be ignored and can have big, negative impacts on your site.

10. Don't "NoFollow" All Outbound Links

This is important as well. You don't want to just try to save time and effort by simply converting all of your site links to 'NoFollow'. That makes you look like you're trying to manipulate PageRank and hoard it – Google doesn't like that.

This is a holdover from the earlier days when PageRank had more of an impact on the SERPS than it does today. PageRank sculping is still practiced today, but much less so. And you have to make sure you're following the rules and not setting off any red flags.

11. Make Sure To Have Outbound Links to Authority Sites

Google wants to see that you are a part of the community – the larger community that forms the Internet. That means, do you participate in it or do you try to hoard traffic for yourself? It also touches on the issue of giving credit where credit is due.

So if you're using another reference as the source article for your blog post, it doesn't hurt to drop credit to them and make a link for reference. In fact, it helps. This shows Google that you are trying to give your customer the best possible answer even if that means that further research may be acquired elsewhere – and that's normal. No one has all of the information or is the expert in everything.

The Internet is made up of sharing and links are just that – a form of sharing. Google wants to basically see that your site plays well with others.

The other aspect of this that helps with your authority is that by citing credible sources it makes you credible as well. A spammer is not going to tell you who they swiped their illegitimate content from, but a quality journalist always cites their sources.

Do you have to do this in every post? Is there some fixed rule of how many links you should create? No. There are no hard and fast rules like that. You just need to assess your site and ask yourself some of those Google checklist questions (the ones directly quoted from Google) and see what makes sense from your standpoint. And, observe your niche and competitors. What are they doing?

12. Make Sure You've Got the Relevant Disclosures

You need to check out your site and make sure you have all of the relevant disclosure pages, such as your Privacy Policy, DMCA Policy, Anti-Spam Policy, Terms of Use, Earnings Disclosure, Affiliate Agreement and others such as your About Us and Contact Us pages.

13. Are You Acting Like a Spammer?

Sorry, not trying to insult you here, but sometimes you may be doing things you don't even realize that are sending off the wrong signals and that is something you've got to be cognizant of. Most of these tactics are old and have long since been abandoned, but I still come across them on many sites almost daily.

• Don't Use Hidden Text – What is hidden text you ask? This is an old tactic where spammers would create a long list of relevant keywords for a site and then make the text white in color and super small so that it wasn't even noticed and shove it way down on the site below the footer or something.
  The point is that the text isn't visible and not providing any value to the user, it was simply a strategy for trying to manipulate the search engines.Don't do this. It is super easy from their crawler to spot and you can get penalized for this type of behavior.
• Don't Use Images When You Should Use Text – This is the spam tactic of taking duplicate text, for example, that you don't want Google to see and putting it into an image instead. We still see a lot of this today. With CSS you can easily overlay text right over the top of fancy graphical backgrounds and such, so there really is not much need for this.
  One of the places we see this tactic used a lot in the Internet Marketing space is with Testimonials. Many sites use images for their testimonials instead of text because you can be sure that marketer is likely using that exact same testimonial in several places, endorsing several products and he or she doesn't want you or Google to know that.
• Don't Put Text or Images Off the Page – With <div> tags and page definition we have seen various sites that want to hide their links by putting them into the page source so that the crawlers see them but in a location that they physically do not show up on the page. So below the boundary of the page, or so far to the right of the page they'll never be displayed, etc…

As you begin to reverse engineer your competition you'll start seeing this behavior. You'll see that site A is getting a link from Site B, but when you go to site A to find that link you can't. So then you do a 'view source' to view the raw HTML behind the page and you uncover these hidden links.

Google has been very clear about this stuff – do it and you'll pay the price. It's frustrating when you find this on sites ranking above you – trust me, I've seen lots of competitors doing less than ethical stuff and seemingly getting away with it. All I can tell you is that karma will eventually get them.

14. The Formula is Becoming More Balanced

The fact is that Google's algorithm is becoming more and more sophisticated and less easy to "game" than ever. Will there always be away? Of course there will.

There will always be a place for SEO and Linkbuilding, but you do have to step up your game. And that is precisely what Google wants.

Here are just some of the recent shifts that show you that you need to up your game.

• Age is not as important. I didn't say it's not important, I'm saying that it is not as important as it once was. We saw many sites that were holding page one rankings for years just because of their age in the niche that suddenly dropped off to page #2 or page # after Panda. Why? Because although they had solid age, they had let time pass them by and were no longer in touch with their competition in terms of site design, content, links and other aspects of site authority. Bottom line is that the age of the site a ranking factor has definitely been depreciated – not eliminated, but certainly de-valued.
• EDU and GOV links have been downgraded. This is something that hasn't gotten a lot of buzz, but it is true. The Government and Educational sites lobbied pretty aggressively with Google to devalue the edge that their links had been given in the past. Why? The reason is that they were just sick and tired of being bombarded with all of the spam comments and knew that if their links were devalued there wouldn't be the same incentive for spammers to keep pummeling them.
• Link relevance is becoming more important. While "relevance" is still largely irrelevant, there has been a small step toward that direction of getting more relevant links within your niche.

15. Google is Forging Ahead with Social Marketing

Google has been slow to use social marketing because they haven't had a good solution. Maybe Google +1 will succeed where Google Buzz floundered, who knows. But what we do know is that Google is clearing laser targeted on Social Media and this is not something new. This actually began with the Caffeine update many months ago, but all signs are indicating that this trend is only growing.

With the Panda update, Google admitted that they compared the ban lists that people can create in Google Chrome (their browser) to the results of the algorithm change. That statement was a very curious one because it really revealed a lot. They are basically saying that they're using their Chrome browser for market research and that it is very likely that they may use that feedback directly within the search algorithm at some time in the future.

That's it for now! I hope that you have found this article to be informative and useful. Remember that SEO is a fluid not a solid – it is constantly moving and changing. Our goal is not only to learn how to do backward analysis, but also identify forward moving trends so that we can be well prepared for tomorrows rounds of algorithm changes.

And as always, work smarter not harder!

-- Alex

Just Do It - You Have Value To Offer

Here is a post that was made by Josh Spaulding. He is one of the internet marketers that I follow and highly respect. He is down to earth and just makes sense. Hope you enjoy it as much as I did.

You Do Have Value To Offer

Just a short one today on two things that held me back for a while when I first got started online… things that I believe hold many others back… the fear that your product, website or whatever it is you’re working on, won’t meet the expectations of your target audience and the belief that you don’t have much value to offer.

If it’s an ebook it may not be long enough and people may complain about it. If it’s a website it might not look professional enough. If it’s a service you might not present it in a professional way. These are just a few of the worries people have when getting started.
If you’re teaching people how to make money and you’ve only made $100 then you shouldn’t be teaching people how to make online, right? WRONG! There are millions of people out there who would LOVE to learn as many ways as they possibly can to make $100!

If you are one of those people, stop, right now! As the Nike slogan goes “Just do it!” Just do your best and concentrate on providing value!

If there was a line of 100 people in front of you and you sat down with each and every one of them I guarantee there is AT LEAST one thing you could teach them that they didn’t already know. That one thing may be small, but I bet you have many of those small things and I bet there are thousands, maybe millions of other people out there that are looking for that little piece of info as we speak.
Understand that you DO have value to offer! It may not be valuable to one person, but it IS to someone and most likely thousands or even millions of people. Once you understand and truly believe that take action and don’t worry about getting it perfect. As long as you’re providing value things will eventually work out! Once you have started providing that value, in whatever way you choose, THEN you can start learning how to improve on how you do it.

That’s it. Just a short one.. This post is a perfect example. Some people will read this and think “Duh, come on Josh.” And others will think “hmm, he has a point.” =)

A Post From Andrew Hanson On Narrowing Your Focus

Andrew Hanson is someone the I have been following for a while. He always has great content that is actually helpful to people. He is one of those down to earth online marketers that believes providing value to his subscribers.

In his article he focuses on keeping your focus narrowed down to one or two things in order to get better results. It reminds me of the saying "Jack of all trades but master of none". What this means is if you focus on a bunch of different things you will know a little bit about all of those things but you won't be truly successful at any one thing.

Anyway, enjoy the article:

Through our different products & memberships, through events & through meetings in person, I get a chance every year to interact with a lot of people who want to start, or want to rapidly grow their online businesses.

These are people with dreams, people who envision something better for their life, even if only in small ways, and they want a business online to be a vehicle for that.
The sad part is that most of these people don’t make it. Those dreams never become a reality. Some do, but most don’t.

It seems almost a cliche to write an article on the most common reasons for people not reaching their goals in online business. But at the same time, it’s endlessly relevant and important. If you’re reading this post I’m guessing it’s because you want to make more money online this year. And if that’s you, I know there are things you’re doing that are hindering your progress toward that goal. There are also things you aren’t doing but could be, that might accelerate your progress.

These are some of those things that if you change them in 2011, you just might look back on it as being YOUR year:

1. Narrow Your Focus

I started out in business so young that I didn’t have enough experience to demonstrate to me the power of consistent concentrated effort. I kind of thought – personal development background and all – that if I just took BIG ENOUGH action, it’d work. Now that I’m so old and experienced (note sarcasm) I’ve come to really appreciate that most things get achieved with consistent, small amounts of progress that come about through CONSISTENT, FOCUSED action.

Widely spread focus means slow results. Tightly focused action means faster results.

Practically this means that if in 2010 you worked on 5 projects or 5 websites… in 2011 you’ll cut it down to 2. If you follow 5 different gurus, unsubscribe from all but 2. If you monitor a handful of forums, cut it back to 1. If you have 5 social media accounts, cut it back to 1. If you’re focusing on 5 different online business models, cut it back to 1.

Keep your best 1 or 2 of everything and commit all your energy to them, at least until you can afford to outsource on a bigger scale. You’ll think you’re losing out on “opportunities” but you’re not. You’re gaining ground on the opportunities that currently aren’t getting enough attention.

I guarantee with an intense feeling of conviction that if you do this in 2011, you will make more money than you ever have before.

2. Believe In Yourself (Eww…)

That sounds tacky, I know. What I mean is this:
Instead of asking “Is this right? Should I do this? What about this?”…
Just do it. Do it and learn for yourself. Try. See if it works and if it doesn’t, move on and try something else. So many people who are trying to start or grow their online business have so much hesitation, so much concern that they might get something wrong. Newsflash: You’re going to get things wrong. Forever. Your mistakes will never end no matter how successful you become. In fact the more successful you become, the more mistakes you’ll make. Get used to them. Let them be a part of your life. Love your mistakes. Trust yourself and be persistent and mistakes will become irrelevant.

3. Take A BIG Step

I don’t know what your goal is, but if you’re trying to get to a point where your online business sustains your life, keeps you and your family safe and secure and fulfilled for the rest of your life, it’s not going to happen with only baby steps. A baby is a good analogy actually. When you start to crawl, you can get around fine. You could, theoretically have the benefit of movement if all you ever did was crawl. But at some point, you have to take a BIG leap forward in your progression. You have to stand up. It’s unknown, it’s scary, you’ll fall down at first if you do, but if you don’t, you’ll only be crawling in your life, and in your business until. You’ll keep crawling forever.

There’s often one action that represents this big leap. For some people it’s quitting their day job to pursue online biz full time. For some people it’s making one big uncomfortable investment in their business that they want to pay off after time. Maybe it’s finally hiring a second person for your business to scale things up. For some it’s just stopping learning and pulling the trigger to start that first website.

Whatever it is, there’s a big, bold piece of action that you could take this year that would make it a turning point in your business. Think about what that is and make this the year to freakin DO IT.

4. Remember What Worked

Alot of us working online have had at least one success. You made a sale with something. You got some adsense clicks with something. You got some opt ins with SOMETHING.

Often – particularly in online marketing where we are distracted so easily – we forget about the things that we’ve done that have created success. Maybe it wasn’t a success as big as we envisioned, so we cast it aside. I am a perfect example of this.

At the start of my business I did a lot of things wrong, yeah… but I also did a couple of things right. They worked and it was great, but for a number of reasons, other things took my attention, some things seemed to make me more money in the short term, so I forgot about what I’d done initially that created success. Recently I remembered how cool those old things were, started doing them again, and had a huge boost in our revenue.

In 2011, stop to have a look back at the things you did in the past that worked. And when I say worked, I don’t mean, made you a million dollars. I mean every time you generated a single website visitor, ask “how did I do that? Could I do that again but better with the extra information I know now? Could I do that in a different market that might be more profitable?
Could I do that but monetize it in a better way?”

You know what I mean? We all have SOME success that we can point to, analyze, and try to replicate and improve. I believe most of us know more than we think. More than we give ourselves credit for.

5. Feel Your Goal Feelings Now

There’s one thing I know for sure. If you can’t feel happy, grateful, fulfilled, excited, secure, proud or whatever it is you think having a successful online business will make you feel NOW… then you won’t feel it when you have your “big success” either.

If you’re reading this post, you have things you can feel happy about now; things you could feel grateful for now; things you could be proud of now. And if you can’t acknowledge that fact, more money in the bank isn’t going to make a difference. Incidentally, neither is more free time.
Happiness breeds happiness.

Enjoy your journey. Get excited about it. It might be frustrating at times but it’s going to be the story you tell when you make it big! I remember many years ago, driving home from a stupid “all nighter” work session at about 6am, just totally wrecked, but thinking “When I’m a success, I’ll tell people about this”. And I do.

That’s all my friends.

2011 is going to be a big year for me and I hope for you too. I can’t wait to see your progress, and I can’t wait to share with you mine.
To your success!